Manager, Organic Growth & Search Strategy

The Manager, Organic Growth & Search Strategy is a deeply hands-on, execution-focused role responsible for architecting and executing the turnaround of Vendasta’s organic growth engine. You will own organic performance across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) with a clear mandate to reverse organic traffic decline, improve site health, and drive measurable pipeline impact—specifically increasing high-intent organic demo requests.

About the Job

You will own, diagnose, and fix foundational SEO and technical barriers while modernizing search architecture for both traditional search and AI-driven discovery. This role involves resolving technical debt, improving crawlability and indexation, and building a durable organic ecosystem. You will serve as the technical lead for site performance, managing schema implementation and site migrations while partnering with Content, Web, PMM, and Demand Gen teams to align organic strategy with core messaging and conversion paths.

Your Impact

• Organic Growth & Performance: Reverse organic traffic decline and increase high-intent organic sessions and demo requests to drive measurable pipeline impact.

• Technical Excellence: Improve site health scores by resolving indexability issues, redirect chains, Core Web Vitals (CWV), and JS rendering issues.

• AI Innovation: Develop and implement modern organic growth strategies spanning SEO, AEO (ChatGPT, Perplexity, Gemini), and GEO to ensure visibility in generative AI search surfaces.

• Content Strategy: Optimize the organic content engine by identifying content to refresh, prune, or merge to address content decay and improve search visibility.

• Operational Efficiency: Build internal AI workflows and dashboards (GA4, GSC, Looker) to streamline research, content optimization, and automated reporting.

What You Bring to the Table

• 5–8+ years in SEO/organic growth, ideally within SaaS or a complex, multi-product environment.

• Deep expertise in SEO, AEO, GEO, programmatic SEO, semantic search, and entity optimization.

• Advanced technical SEO knowledge regarding indexation, crawling, internal linking, redirects, sitemaps, CWV, and schema.

• Proficiency with SEO and analytical tools: GA4, GSC, Ahrefs/SEMrush, SE Ranking, Screaming Frog, Looker, and AI assistants.

• Proven experience executing large-scale SEO architecture improvements and building AI-assisted workflows.

• Strong ability to diagnose complex site issues and prioritize high-value fixes based on effort–impact models.

• Experience with WordPress or similar CMS and modern web development concepts.

• Excellent communication skills with the ability to brief writers and guide content optimization.

• A curious and adaptive mindset capable of leading in a rapidly shifting AI-search landscape.